Curated or Created Content: Which One Reigns Supreme?

In the digital age, content is king. Whether it’s through blogs, social media, or video platforms, businesses and individuals alike are constantly looking for ways to engage their audience and build their brand. But the question remains: is it better to curate or create content? In this article, we’ll explore the pros and cons of both approaches and ultimately determine which one reigns supreme. So, whether you’re a content creator or a content curator, read on to find out which strategy will help you stand out in the crowded digital landscape.

Quick Answer:
Both curated and created content have their own advantages and disadvantages, and the answer to which one reigns supreme depends on the context and goals of the content creator. Curated content involves selecting and sharing existing content from various sources, which can save time and resources but may not provide original insights or perspectives. On the other hand, created content involves producing original content from scratch, which can offer unique perspectives and insights but may require more time and resources. Ultimately, the choice between curated and created content should be based on the specific needs and objectives of the content creator, as well as the preferences and expectations of the target audience.

The Pros and Cons of Curated Content

The Benefits of Curated Content

Curated content refers to the process of selecting and organizing existing content from various sources to create a new and unique piece of content. The benefits of curated content are numerous and can be a valuable tool for businesses and individuals looking to enhance their online presence.

Increased Reach and Engagement

One of the primary benefits of curated content is that it can help increase reach and engagement. By curating content from various sources, you can provide your audience with a fresh perspective on a particular topic. This can help drive traffic to your website or social media page, as well as increase engagement and interaction with your audience.


Another benefit of curated content is that it is often more cost-effective than creating original content from scratch. Rather than investing time and resources into creating new content, you can simply curate existing content that is already relevant and engaging to your audience. This can save you time and money while still providing valuable content to your audience.

Access to Expertise

Curated content also provides access to expertise that may not be readily available to you. By curating content from experts in a particular field, you can provide your audience with valuable insights and knowledge that they may not have access to otherwise. This can help establish you as an authority in your industry and build trust with your audience.

Overall, the benefits of curated content are clear. It can help increase reach and engagement, is cost-effective, and provides access to expertise that may not be readily available.

The Challenges of Curated Content

Lack of Originality

One of the primary challenges of curated content is the lack of originality. When you curate content from other sources, you are essentially reproducing someone else’s work. While this can be helpful in terms of providing valuable information to your audience, it also means that you are not creating anything new or unique. This lack of originality can make it difficult to stand out in a crowded online marketplace, where audiences are bombarded with content from all angles.

Copyright Infringement Concerns

Another challenge of curated content is the potential for copyright infringement. When you reproduce content from other sources, you need to be careful to ensure that you have the proper permissions or licenses to do so. Even if you are providing proper attribution, you could still face legal challenges if you are not following the proper guidelines. This can be time-consuming and costly, and it can also damage your reputation if you are seen as a violator of copyright laws.

Maintenance and Upkeep

Finally, curated content can be time-consuming to maintain and update. If you are curating content from multiple sources, you need to be diligent about checking for new updates and making sure that the information you are sharing is still accurate and relevant. This can be a significant time commitment, especially if you are curating content from multiple sources on a regular basis. Additionally, if you are curating content from a single source, you may find that the content becomes stale or outdated over time, which can make it less valuable to your audience.

The Pros and Cons of Created Content

Key takeaway: The choice between curated and created content depends on various factors such as brand goals, audience preferences, and available resources. Both approaches have their pros and cons, and a successful content strategy requires a balance between the two. Diversifying your content approach is crucial for meeting different audience needs and staying ahead of the competition. Additionally, proper attribution, value addition through commentary or insights, and timeliness are key to successful content curation.

The Benefits of Created Content

Created content has several advantages over curated content. Firstly, it allows for greater control over the messaging and brand identity. This is because the content is specifically crafted to align with the brand’s values and goals. It also provides an opportunity for the brand to showcase its unique voice and perspective, which can help differentiate it from competitors.

Moreover, created content has the potential to go viral, which can lead to increased brand awareness and exposure. When content is well-crafted and resonates with the audience, it has the potential to be shared widely across social media platforms, leading to a snowball effect of increased traffic and engagement.

Finally, created content can also provide a platform for building a community around the brand. By consistently creating high-quality content that resonates with the audience, brands can establish themselves as thought leaders in their industry, which can help foster a loyal following and encourage engagement.

The Challenges of Created Content

Higher Costs

Creating content can be expensive, especially when considering the cost of hiring writers, designers, and photographers. This can put a strain on a company’s budget and may make it difficult to produce content on a regular basis.


Creating content from scratch can be a time-consuming process. It requires brainstorming ideas, conducting research, writing, editing, and proofreading. This can take up a significant amount of time and resources, making it challenging for companies to produce high-quality content consistently.

Expertise and Skill Requirements

Creating content requires a certain level of expertise and skill. Companies need to have a team of writers, designers, and photographers who have the necessary skills to produce high-quality content. This can be a challenge for small businesses or companies that do not have the resources to hire a full team of experts. Additionally, even with a team of experts, creating high-quality content can still be challenging and time-consuming.

Finding the Right Balance

The Importance of Diversifying Your Content Strategy

When it comes to creating a content strategy, it’s important to diversify your approach in order to meet the different needs of your audience and avoid over-reliance on one type of content. Here are some reasons why diversifying your content strategy is crucial:

  • Meeting Different Audience Needs: Every member of your audience has different preferences when it comes to consuming content. Some may prefer visual content such as videos or infographics, while others may prefer written content like blog posts or articles. By diversifying your content strategy, you can cater to a wider range of audience preferences and increase engagement with your brand.
  • Avoiding Over-Reliance on One Type of Content: If you only create one type of content, you may find that your audience becomes fatigued with your content and stops engaging with it. By diversifying your content strategy, you can keep your audience engaged by offering a variety of content types that appeal to different interests and preferences.
  • Increasing Brand Visibility: When you diversify your content strategy, you increase your chances of reaching new audiences who may not have discovered your brand yet. By creating content that appeals to different interests and demographics, you can increase your brand visibility and reach a wider audience.

Overall, diversifying your content strategy is crucial for meeting the needs of your audience, avoiding over-reliance on one type of content, and increasing your brand visibility. By incorporating a variety of content types into your strategy, you can create a more engaging and effective content marketing plan.

Curated vs. Created Content: Choosing the Right Approach

When it comes to creating content for your brand, it’s important to determine whether you should focus on curated or created content. Both approaches have their own benefits and drawbacks, and the right choice will depend on various factors. In this section, we’ll discuss the key factors to consider when deciding between curated and created content.

  • Factors to Consider
    • The topic or theme of your content
    • The goals and objectives of your brand
    • The preferences and interests of your target audience
    • The resources and capabilities of your content team
    • The competitive landscape and industry trends
  • Analyzing Your Target Audience
    • Understanding your audience’s demographics and psychographics
    • Identifying their pain points and challenges
    • Researching their content consumption habits and preferences
    • Determining the type of content that resonates with them
  • Understanding Your Brand’s Goals and Objectives
    • Defining your brand’s mission and vision
    • Identifying your brand’s unique selling proposition (USP)
    • Establishing your brand’s voice and tone
    • Setting measurable goals and objectives for your content

By considering these factors, you can make an informed decision about whether to focus on curated or created content. For example, if your brand’s goal is to establish thought leadership in a particular industry, you may want to focus on creating original content that showcases your expertise. On the other hand, if your target audience is highly engaged with user-generated content, you may want to prioritize curated content that reflects their interests and preferences. Ultimately, the right approach will depend on your unique circumstances and goals, and it’s important to continually evaluate and adjust your strategy as needed.

Tips for Successful Content Curation

Best Practices for Curated Content

  • Crediting the Original Source
  • Adding Value Through Commentary or Insights
  • Keeping It Relevant and Timely

Crediting the Original Source

When curating content, it is crucial to give credit where it is due. Failing to do so can result in plagiarism, which can harm your reputation and credibility. To avoid this, always provide a link to the original source and give credit to the author or creator of the content. This not only shows respect for their work but also helps to build trust with your audience.

Adding Value Through Commentary or Insights

Curated content should not only provide value to your audience but also add value to the original content. To achieve this, consider adding your own commentary or insights to the content. This can include providing additional context, explaining complex concepts, or offering your unique perspective. By adding value, you can differentiate yourself from other content creators and provide a unique experience for your audience.

Keeping It Relevant and Timely

The success of curated content depends on its relevance and timeliness. To ensure that your content remains relevant, stay up-to-date with the latest trends and developments in your industry or niche. Additionally, consider the timing of your content curation. If the content is old or outdated, it may not be as valuable to your audience. By keeping your content relevant and timely, you can ensure that it remains valuable and engaging to your audience.

Tools and Resources for Content Curation

Content Curation Tools

When it comes to content curation, there are a variety of tools available to help you find and share high-quality content. Here are a few examples:

  • Feedly: A popular news aggregator that allows you to customize your feed with sources from around the web.
  • Pocket: A bookmarking tool that lets you save articles and videos to view later.
    * A content curation tool that allows you to discover and share content from around the web.
  • A content curation platform that helps you find and share content on a specific topic.

Social Media Platforms

Social media platforms can also be a great resource for content curation. By following relevant hashtags and accounts, you can discover and share high-quality content with your audience. Here are a few examples:

  • Twitter: A microblogging platform that allows you to follow accounts and hashtags related to your niche.
  • Instagram: A visual platform that allows you to share and discover images and videos related to your niche.
  • LinkedIn: A professional networking platform that allows you to follow thought leaders and companies in your industry.

RSS Feeds and News Aggregators

RSS feeds and news aggregators can also be useful tools for content curation. By subscribing to relevant RSS feeds and using a news aggregator, you can stay up-to-date on the latest news and trends in your industry. Here are a few examples:

  • Google News: A news aggregator that allows you to customize your feed with sources from around the web.
  • Feedly: A news aggregator that allows you to customize your feed with sources from around the web.
  • Flipboard: A personalized magazine app that allows you to curate and share articles on a specific topic.

Case Studies: Successful Content Curation Examples

When it comes to content curation, success is often driven by a combination of factors such as relevance, quality, and originality. Here are some industry-specific examples of successful content curation:

Industry-Specific Examples

  1. Health and Wellness: The website Healthline curates a wide range of health-related content from trusted sources. They offer articles, videos, and infographics that cover everything from fitness to mental health. Their curated content is highly engaging and resonates with their target audience.
  2. Fashion: The Fashion Law is a website that curates legal news and insights related to the fashion industry. They provide a unique perspective on the industry by curating content that covers intellectual property, licensing, and regulatory issues. Their curated content is highly valued by fashion professionals and lawyers.

Real-World Success Stories

  1. News Aggregation: Zest is a news aggregator that curates content from a variety of sources. They use an algorithm that analyzes user behavior to determine the most relevant content for each individual. Their curated content is highly personalized and provides users with a customized news experience.
  2. Digital Marketing: Moz is a digital marketing resource that curates content related to SEO, social media, and content marketing. They offer a comprehensive library of resources, including articles, whitepapers, and webinars. Their curated content is highly valuable to digital marketers and has helped establish Moz as a thought leader in the industry.

Lessons Learned and Best Practices

  1. Target Audience: When curating content, it’s important to consider the needs and interests of your target audience. By understanding their pain points and challenges, you can curate content that provides value and resonates with them.
  2. Quality Control: The quality of the content you curate is critical to your success. It’s important to thoroughly vet the sources you use and ensure that the content is accurate, relevant, and valuable.
  3. Originality: While curating content is an effective way to provide value to your audience, it’s also important to add your own unique perspective. Consider adding commentary, analysis, or original research to the content you curate to make it more valuable and engaging.

The Art of Created Content

Developing a Content Creation Strategy

Defining Your Brand Voice and Tone

Before creating content, it is crucial to define your brand voice and tone. Your brand voice is the personality that your brand adopts in its communication with customers. It is the tone, style, and language that you use to communicate with your audience. On the other hand, tone refers to the attitude or feeling that your brand conveys in its communication.

To define your brand voice and tone, start by identifying the values, mission, and personality of your brand. Think about what makes your brand unique and what message you want to convey to your audience. Then, determine the tone that best suits your brand, whether it’s formal, casual, humorous, or serious.

Identifying Key Themes and Topics

Once you have defined your brand voice and tone, the next step is to identify the key themes and topics that align with your brand’s mission and values. Consider the interests and needs of your target audience and what type of content they would find valuable. You can also conduct market research and analyze your competitors’ content to identify gaps and opportunities in the market.

Create a content calendar that outlines the themes and topics that you want to cover in your content. This will help you stay organized and ensure that your content is consistent and relevant to your audience.

Determining the Right Format and Length

Finally, you need to determine the right format and length for your content. The format can be a blog post, video, infographic, podcast, or any other format that suits your brand and audience. Consider the attention span of your audience and the type of content that they prefer.

The length of your content should also be determined based on your audience’s preferences and the format you choose. For example, blog posts should be between 500-1000 words, while videos can be between 2-10 minutes. It’s important to strike a balance between providing valuable information and keeping your audience engaged.

By following these steps, you can develop a content creation strategy that aligns with your brand’s mission and values, resonates with your target audience, and stands out in a crowded market.

The Importance of Quality and Authenticity

Building Trust and Credibility

In today’s digital age, trust and credibility are essential for any business or individual looking to establish themselves online. High-quality, authentic content can help build trust with your audience by demonstrating your expertise and authority in your field. By providing valuable information and insights, you can establish yourself as a thought leader and a reliable source of information.

Standing Out in a Crowded Online Landscape

With so much content available online, it can be challenging to stand out from the crowd. Creating high-quality, authentic content can help you differentiate yourself from your competitors and attract the attention of your target audience. By providing unique and valuable insights, you can make your content more engaging and memorable, increasing the chances that your audience will return to your site or share your content with others.

Maintaining a Unique Brand Identity

Creating your own content also allows you to establish a unique brand identity that sets you apart from your competitors. By consistently producing high-quality, authentic content that reflects your brand’s values and personality, you can build a strong emotional connection with your audience. This can help you build a loyal following and increase the chances that your audience will become customers or advocates for your brand.

The Role of Visuals in Created Content

Visuals play a significant role in created content, as they can communicate complex ideas in a simple and engaging way. Incorporating images and videos can enhance the overall user experience, making the content more appealing and memorable. However, creating high-quality visuals requires careful consideration of several factors.

Incorporating Images and Videos

Images and videos can be powerful tools for engaging the audience and enhancing the overall user experience. They can be used to convey emotions, illustrate concepts, and provide visual interest to the content. When selecting images and videos, it is essential to choose those that are relevant, high-quality, and aligned with the content’s tone and style.

Tips for High-Quality Visuals

To create high-quality visuals, consider the following tips:

  1. Keep it simple: Use simple and clean designs that are easy to understand and don’t distract from the content.
  2. Use high-quality images and videos: Choose images and videos that are clear, relevant, and high-quality to ensure that they look professional and engaging.
  3. Be consistent: Use a consistent style and format throughout the content to create a cohesive and professional look.
  4. Optimize for mobile devices: Ensure that the visuals are optimized for mobile devices, as a significant portion of the audience accesses content on their smartphones.

Best Practices for Visual Content

To ensure that the visual content is effective and engaging, consider the following best practices:

  1. Use captions and alt text: Use captions and alt text to provide context and make the content accessible to everyone, including those with visual impairments.
  2. Balance text and visuals: Use a balance of text and visuals to ensure that the content is engaging and easy to read.
  3. Test and iterate: Test the visual content with a small audience and iterate based on their feedback to ensure that it is effective and engaging.

In conclusion, visuals play a crucial role in created content, and creating high-quality visuals requires careful consideration of several factors. By incorporating relevant and high-quality images and videos, following best practices, and testing and iterating, you can create engaging and effective visual content that enhances the overall user experience.


1. What is curated content?

Curated content refers to content that has been selected, organized, and presented by someone else. This can include articles, images, videos, and other types of media that have been collected or aggregated from various sources. Curated content is often used to provide a comprehensive overview of a particular topic or to showcase a collection of related content.

2. What is created content?

Created content refers to content that is originally produced by the person or organization creating it. This can include articles, blog posts, videos, podcasts, and other types of media that are designed to educate, inform, or entertain an audience. Created content is often used to share unique insights, perspectives, or ideas, and to establish a brand or voice.

3. Which one is better – curated or created content?

The answer to this question depends on your goals and audience. Both curated and created content have their own benefits and drawbacks. Curated content can provide a valuable resource for people looking for information on a particular topic, as it offers a range of perspectives and sources in one place. However, curated content may not be as engaging or unique as created content, which can help establish a brand or voice and build a loyal audience. Ultimately, the best approach will depend on your specific needs and the preferences of your target audience.

4. What are the benefits of curated content?

The benefits of curated content include:
* Providing a comprehensive overview of a particular topic
* Saving time and effort by collecting and organizing content from multiple sources
* Demonstrating expertise and authority by showcasing a range of perspectives and sources
* Helping to establish thought leadership by curating content from industry experts and influencers

5. What are the benefits of created content?

The benefits of created content include:
* Establishing a unique brand or voice
* Building trust and credibility with your audience by sharing valuable insights and perspectives
* Engaging and entertaining your audience with original content
* Driving traffic and increasing visibility by sharing content on social media and other platforms

6. How can I create effective curated content?

To create effective curated content, consider the following tips:
* Choose a specific topic or theme that you want to cover
* Select high-quality sources that offer a range of perspectives and insights
* Organize the content in a way that makes sense and is easy to follow
* Add your own commentary or analysis to provide context and additional insights
* Make sure to give credit to the original sources and provide links or citations where appropriate

7. How can I create effective created content?

To create effective created content, consider the following tips:
* Choose a topic or theme that aligns with your brand or audience interests
* Conduct research and gather information to support your ideas and perspectives
* Use engaging and informative language that resonates with your audience
* Use multimedia elements, such as images or videos, to enhance the content and keep it visually interesting
* Promote your content on social media and other platforms to increase visibility and drive traffic to your website or blog.

#74 – Is it better to Curate or Create?

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